NEW YORK DAILY NEWS
Monday, March 23, 2015, 2:30 AM
If you’re reading this, it’s too late — Drake has taken over your cell phone.
The Grammy-award-winning rapper now serves as your songwriting Cyrano in the free app Drizzy, which lets users pick the perfect Drake lyric to articulate a clever dis, flirty sentiment or break the ice via text message. There are 177 lines in all.
Looking for a pick up line? There’s “Where’d the other half of my heart go?”
Want to be flirty? Opt for “I want your hot love and emotion endlessly.”
And if you want to set a hater straight, there’s “You need to act your age and not your girl’s age.”
Drizzy’s pretyped soundbites are compatible — like an emoji — with any app that uses a keyboard, such as Facebook, Twitter, Snapchat or Tinder. Drizzy features Drakespeak in categories such as Motivation, Feels, Hustle, Exes, Hate.
The clever conversation starter was designed by Luc Succes, 24, and Regy Perlera, 22, who thought up the idea when Apple launched the custom keyboards feature for IOS 8. They picked Drake — nicknamed Drizzy — after the music website Genius revealed that the Canadian performer’s lyrics were the most searched.
“People were sending lyrics back and forth but doing all the manual typing,” says Perlera, of the app that also lets you share Drake’s songs via Spotify if the receiver isn’t familiar with the line.
Now certainly Drake — born Aubrey Drake Graham — isn’t The Beatles. And his lyrics aren’t Dylan-esque in their complexity or Orbison-esque in their heartbreaking beauty. So why is the Toronto-born 28-year-old the perfect artist for the app?
In reality, he’s the perfect text case: Drake is the “it” rapper of the moment, surpassing even Jay Z for most No. 1 hit singles. And his lyrics internalize the trails and tribulations millennials face — whether it’s drunk dialing an ex (“I thought you would’ve called by now, you could’ve had my all by now”) or working towards success (“Let’s toast to the fact that I’ve moved out my mama’s basement”).
That’s better than “Love, love me do.”
“His lyrics are relatable to both men and women,” says Billboard Senior Editor Erika Ramirez. “Whether he’s referring to an ex-lover, a nemesis or even his mother, he takes his personal life and makes it universal.”
Drake’s lyrics may not stand the test of time, but because they’re written with social media and pop culture in mind, they’re infectious. Whether he’s name dropping Uber in the song “Energy” off his latest mixtape “If You’re Reading This It’s Too Late,” or name-checking comedian Kevin Hart in “Over My Dead Body,” his verses are fresh and relevant. It’s no wonder why 20-something New Yorkers can’t get enough of the app.
“Whenever I get the opportunity to respond to a text in rap lyrics I take it, but sometimes I have to Google a song to make sure I get the lyrics right,” says die-hard Drake fan Allyson Alberse, 24.
“Drake raps about so many things that girls relate to — breakups, love and feelings,” adds the Gramercy resident who’s even used the app on Tinder using the line: “I’ve been avoiding commitment, that’s why I’m in this position,” from the song “Girls Love Beyonce.”
But her prospective suitor didn’t speak Drake.
“If someone doesn’t pick up on the Drake lyrics, well, then he’s not for me,” says Alberse, who also uses the Drake Shake app to insert pictures of the singer in her personal photos.
When Succes and Perlera launched the Drizzy app this month, the server crashed for 40 minutes when more than 85,000 people tried to access Drizzy with Facebook. Now, people are asking who the next artists will be.
“It’s either going to be Beyonce, Kanye West or The Weeknd,” says Perlera.
But for now, there are few limits to what you can do with Drizzy, except one: Don’t Drake and drive!
Getting Drizzy with it
The Daily News was skeptical about the Drizzy app, so we put the digital de Bergerac to the test. But it wasn’t always smooth sailing because Drake, it turns out, can be so easily misunderstood.
When one reporter sent the lyric, “I’m just tryna stay alive and take care of my people and they don’t have no award for that,” to her 53-year-old mother, the older woman responded, “Who is this? Congratulations to you!”
Even a friend was ill-prepared for the Drake love bomb, “Heard you’re a student working weekends in the city,” from the song “Shut It Down.”
“I’m from Westchester,” the friend responded. “Wrong number!”
In an attempt to woo a 57-year-old lady friend, one reporter dropped the line, “Sweat pants, hair tied, chill in’ with no make-up on, that’s when you’re the prettiest.” The woman didn’t catch the reference but said, “Ah sweet stuff … Can’t wait to be chillin w/U again soon,” which sounded a bit like a Prince lyric.
We had much better luck with youngsters. We sent the lyric, “I be yelling out money over everything, money on my mind,” to a 20-year-old college student, who responded instantly with the next verse to the song “Headlines” (without even using the Drizzy app!).
And one 14-year-old appreciated the sentiment when her old man texted, “We used to say a goal is just a dream with a deadline,” from “Where Were You.”
“Aw,” she said. “Very inspirational, Daddy.”
Best Drake lines
“May your neighbors respect you, trouble neglect you, angels protect you and heaven accept you” (from “Shot for Me”).
“Sometimes I question if this is all real, then I grab on that a– and I firmly believe it” (from “Odio”).
“Bar mitzvah money like my last name Mordehigh” (from “Worst Behavior”).
“Your cousin (is) fine, but she don’t have my heart beating in double time” (from “Shut it Down”).
“The things we could do in 20 minutes girl” (from “What’s My Name”).