NEW YORK DAILY NEWS
Sunday, April 5, 2015, 2:04 AM
A slow, gospel-tinged piece, “Die With You” features just Beyoncé and a lone piano — and it celebrates her seventh wedding anniversary.
The first, exclusive release from Jay Z’s new streaming service, Tidal, goes the extra mile to keep its promise of special access.
“Die With You,” a raw, bed-sheet ballad, doubles as Beyoncé’s breathy anniversary present to husband, and Tidal chief, Jay.
The release of the song, on Saturday, coincides with the couple’s seventh anniversary.
A slow, gospel-tinged piece, “Die” features just Mrs. Carter and a lone piano. Over its tentative chords, Bey sings of her life and death devotion to her marriage.
“I wake up just to sleep with you,” she coos. “I open my eyes so I can see it’s you / And I love so I can die with you.”
Beyoncé’s new song, “Die With You,” was released by her husband Jay Z’s new streaming service, Tidal.
By her flouncy standards, it’s an understated performance, with the accent on intimacy.
In that sense, the release has as much to do with establishing a rapport with Tidal’s potential audience as it does with offering a new piece of music.
As a song, ‘Die” feels like a throwaway — more gesture than anthem. As a piece of advertising, however, it effectively underscores Tidal’s mission to make its subscribers feel like they have a closer connection to its artists.
Like some audio answer to an Instagram shot, “Die” got our attention, but, in doing so, it just makes us hungry for something more substantial.